SHe Travel Club and CDS GROUPE join forces to improve travel for women. According to a survey carried out by SHe Travel Club, 9 out of 10 women feel that their companies and travel agencies do not take sufficient account of safety when they travel on business. 7 out of 10 women have experienced violence or harassment while travelling.

The SHe Travel Club label is the first to rate hotels on the basis of specific criteria to improve travel for women. Many travel managers’ associations in France, Italy and the UK have pledged to give priority to bookings in hotels certified by the SHe Travel Club.

In response to this demand and to help improve travel for women, CDS has chosen to make the label visible on its booking platform, to help female travellers and Travel Managers identify SHe Travel Club-certified establishments via a filter. This is a real opportunity to improve the visibility of hotels that have already been certified and to highlight their certification, thereby encouraging the entire hotel sector to apply for SHe Travel Club certification.

For Valérie Hoffenberg, founder of the SHe Travel Club, this is a major step forward both for the hotel sector and for enabling women to progress in their careers, as travel is a very important element in a company’s development: “I welcome the decision by CDS and its chairman to make our label visible and to contribute with us to improving travel for women”.

“She Travel Club’s mission is in line with the values and mission of CDS Group. The safety of female employees is a key issue today, and it is essential to have information available before a booking is made,” says Nicolas Besse, VP Procurement.

About SHe Travel Club

“SHe, Safe & happy everywhere” is SHe Travel Club’s promise to all women travelling for personal or professional reasons. The company was born of Valérie Hoffenberg’s observation and her commitment to parity: although women occupy a major place among hotel guests, their needs are not fully met. SHe Travel Club helps hoteliers to rethink their offer and labels them according to 4 key pillars: safety, comfort, services and catering.

About CDS Groupe

A leader in France, CDS Groupe provides solutions covering the entire hotel distribution value chain: sourcing, reservations, payment processing and reporting for companies.

Since its creation in 2001, CDS Groupe has gradually built up a reputation as a leader in the European business hotel market. Its in-depth knowledge of this market and its ability to listen carefully to the specific needs and constraints of its customers have enabled it to develop technological tools, payment solutions, integrations, standards and a very high level of security.